Yum Goods is an online shop that sells homeware and gifts such as prints, furniture, plants, pots, ceramics etc. They gather a wide selection of products handmade by artists all over the world, and their mission is to promote small artists and products that are eco-friendly, contributing to a sustainable and good looking lifestyle.
I decided to have the product listings immediately on the homepage and have the user dive straight into browsing. I considered the hero image approach, or listing out categories, but it felt an unnecessary step. The brand required a ‘handmade vibe’ and was looking to target the millennial audience, I feel this more community marketplace style I have adopted, fits well with the overall project objectives.