—UI/UX

THE TASK

Swiss Style are a reputable furniture company who were looking for an e-commerce website to be designed. Over the past few years they have seen a decline in sales due to their competitors setting up online stores. Swiss Style wanted their website to be an extension of their store, with ‘white’, ‘minimalist’ and ‘sleek’ being the key qualities they wanted conveyed.
HOMEPAGE

BUSINESS OBJECTIVES

Make product range known to international market
Convenience of purchasing from comfort of own home
Translate the physical store, look and feel to an online space

STRATEGIES

Market and competitor analysis
User personas
Purchase and inspiration flows
PROCESS SHOTS
PRODUCT DESCRIPTION
MOBILE SINGLE PRODUCT PAGE
MOBILE PRODUCT PAGE / FILTER
MOBILE PRODUCT PAGE / FILTER
DESKTOP PRODUCT PAGE
WISHLIST INTERACTION
DESKTOP SINGLE PRODUCT PAGE
COLLECTIONS OVERVIEW PAGE
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